The day before yesterday I was in Utrecht for the presentation of the new Ikea catalog 2014, which you can find in your mailbox again soon. I always find it a lovely sheet to skimming through it and see it every year looking forward to it. This year I do have a very special copy, that is, with my own photo on the cover! Also this year there is extra inspiration to get out of the catalog with the corresponding app.
This is the new cover, the catalog has a new, square format and runs this year with children at home. The cover flows over the front and the back. as last year, Ikea an app that lets you on more than 50 pages can view additional information. New this year is augmented reality. With this technique you can view a 3D version of a piece of furniture via your phone or tablet in your own interior. So you see right or that table it is. Below is a video of how augmented reality works.
At the presentation of the new catalog I left a personal cover, with a picture of myself on the front! A bit weird, but also funny to see, this I will definitely keep! You also want such a personal cover with your own photo? It can be done! Today (15 August), the Ikea House on the Brink in Hengelo, 19 August at the Bongerd in Heerlen and 21 August at the Chassé field in Breda.
The new Ikea catalog France pages and has a total worldwide circulation of 210 million copies, in 30 languages and 44 countries. In the catalog has a circulation of 6.2 million Netherlands. The catalog is all about life with children and the moments you spend together in the House. Home is the basis to be together and Ikea has useful solutions. The catalog has a different format this year, he is no longer classified according to different rooms in the House, but on the basis of experiences in house, such as relax and eat.